| Course | |||||
|---|---|---|---|---|---|
 | Planning Academy In this module, we'll look at the bigger picture view of the media industry, marketplace and audience consumption. | ||||
 | Planning Academy In this module, we'll look at media planning, focusing on strategy, defining the role for media, and selecting media channels. | ||||
 | Planning Academy In this module, we're going to take a deep dive into how advertising works, breaking down the process and exploring each stage in more detail. | ||||
 | Planning Academy In this module, we'll explore creativity, looking at the role of media in creativity, the creative process, and how you can be more creative. | ||||
 | Planning Academy In this module, we'll look at different types of media buying, the evolution of platforms, trading TV, negotiation and campaigns. | ||||
 | Planning Academy In this module, we will take a closer look at how to measure the effectiveness of advertising focusing on five golden rules. | ||||
 | Planning Academy In this module, we'll discuss why collaboration matters and look at it through the lens of briefing. We'll also offer some tools and tactics to help you, outline some tasks you can apply right now, and conclude with some of the reasons that... | ||||
 | Planning Academy In this module, we're going to explore what the future of the media industry might look like, focusing on cookies, attention, and the next generation of the internet: Web 3.0, the metaverse. | ||||
 | 9: In Person 'Brief to boardroom' course content |
