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Planning Academy

3: How Advertising Works


Description
In this module, we're going to take a deep dive into how advertising works, breaking down the process and exploring each stage in more detail.
Content
  • Online Video
  • Module 3 Test
  • Presentation
  • John Lewis - Right Brain (emotional) - Ad
  • Plenty XMess Ad - (All emotions are good)
  • Oral B Ad - Left Brain (rational) ads
Completion rules
  • You must complete the test "Module 3 Test"
  • Leads to a certificate with a duration: Forever
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