Welcome to EssenceMediacom's Planning Academy
Whether working in comms, digital or implementation, this course will give
you the key foundational knowledge of great planning, and the confidence
to navigate and excel in today's media world.
The course consists of eight core modules designed to create a level playing field on best practice planning.
Each module contains:
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Video presentation of EMAP module content (30-60 mins)
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10 question test to check your understanding (5-10 mins)
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Access to read and download the module
On completion, you will be awarded accreditation as an EssenceMediacom Accredited Planner.
Modules
Modules can be completed in any order. Select a topic to start learning.
6: Measuring Advertising Effe...